Today, cosmetic surgery marketing is an integrated multi-channel marketing discipline consisting of strong branding, social media marketing, SEO, and a conversion rate-optimized website. Each of piece of your marketing mix must work together to create an integrated marketing plan for your cosmetic surgery practice.
We excel at executing integrated marketing campaigns for cosmetic surgeons. Athenix is a plastic surgery marketing agency that provides web design, branding, social media management, and SEO services to plastic surgeons throughout the United States.
We handle all of your marketing so you are able to focus on running your cosmetic surgery practice.
Having a full-service Plastic surgery marketing agency means you will not have to juggle an SEO agency, web developers, someone to manage your email marketing, a social media manager, and all the other marketing for your Plastic surgery practice.
By keeping everything under one roof, you can rest assured that each piece of your plastic surgery marketing is complementing the others while enjoying the streamlined service that comes with working with one marketing agency.
Potential patients are actively searching for plastic surgery on Google every day. We’ll work to make sure you are the plastic surgeon they find.
Any plastic surgeon knows that having a successful practice depends on having a steady stream of new patient inquiries about procedures. When done right, SEO is a marketing channel that can deliver them.
Increased rankings on Google equal increased numbers of patients.
We are an SEO company For Plastic Surgeons that works with surgeons throughout the country to grow their practices. We have a dedicated team for our plastic surgery SEO campaigns that can perform technical SEO, on-page optimizations, and link building for your practice.
When prospective patients are researching the procedures you provide—whether it be breast augmentation, rhinoplasty, or any other procedure—effective Plastic Surgeon Practice SEO will ensure they find you.
Website Design For Plastic Surgeons We specialize in plastic surgery website design. Your website will be the first impression your patients have of you. If we build your new website, it will be a good impression.If you’re spending money on marketing to get new patients into your sales funnel, you need a website that will convert.We have an in-house staff of website designers that are highly experienced at designing and building websites for cosmetic surgeons, dermatologists, & medical spas. If Sagapixel built your website, you can rest assured that your marketing dollars will be spent on getting people to a website that will do what it is intended to do—get you new patients
As a plastic surgeon, you’re well aware of the value of a high-performance online marketing campaign. Organic SEO will provide your best ROI in the long run. Greater online visibility will ultimately mean more web traffic, more patients, and more office visits. Call us for a free initial digital marketing consultation for your practice today. It’s time to begin working with a Plastic Surgeon SEO Expert that generates industry-best results. Athenix is PROVEN, PROFESSIONAL, AFFORDABLE & EFFICIENT Our goal is to build out visually attractive and fully comprehensive websites for Plastic Surgeon offices. Working hand-in-hand with you, we’ll create a powerful search engine optimization strategy that meets all of your expectations and needs while staying within your budget. Speak with us today to schedule a complimentary website audit and SEO consultation.
Effortlessly appear at the top of search results and reach patients across the web and social.Some Statistics You Need to Know: 93% of online experiences begin with a search engine 75% of users never scroll past the 1st page of search results 70-80% of users ignore the paid ads
Search engine optimization is becoming increasingly important for Plastic Surgeons as more people are turning to the internet for answers to questions, to find a local plastic surgeon recommendation. SEO is important for your business! If you aren’t ensuring your site can be found at the top of a search engine list, you may be missing out on new patients.
Think about it this way, the higher your page is ranked, theorem visible it will be. If your site can rank in one of the top spots, your information can be viewed by thousands of potential customers.
LET US GROW YOUR PRACTICE!
SEO is important because:
Users are more likely to click on one of the top five results returned. Athenix can help you gain one of those positions.
It’s not enough to get users to come to your site, you want them to stay and convert into customers. Our SEO can improve the patient’s overall experience on your site and make your site as user-friendly as possible.
Users often trust that search engines are returning reliable and accurate results that meet their search and believe the sites in the top spots are often the most trustworthy.
If you aren’t utilizing SEO, you can assume your competition probably is – and you may be losing customers to them.
The internet has infiltrated every aspect of our lives and it’s changed the way people search for information including when they are looking for products or services they need. This has made it important for every business, regardless of the industry, to have a functional, well-designed website.
But having good rankings on Google and showing up on the search engine results pages needs some added efforts. This is where we at Dental Marketing Agency Los Angeles come in. We are the SEO experts that specialize in SEO marketing for dentists.
We are the SEO experts that specialize in optimizing and marketing dental websites. There are a number of reasons that make it important to have an optimized dental website:
Today, people looking for local businesses tend to use their mobile devices to conduct searches for local dental practices.Best Dental SEO in LAis all about making sure that your website is optimized for mobile devices. This means when anyone in your local area looks for a dental clinic via their smartphone, tablet, or any other mobile device, your contact and location details will show up. They would be able to get directions easily and reach your practice quickly.
We use Local SEO techniques to create websites that bring in a larger volume of foot traffic to your business. Our team will conduct research and understand who your target audiences are. The strategy they build will be focused on these aspects, ensuring you get the best results.
Aside from this, the right kind of SEO marketing strategy, with well-researched keywords and analysis will also ensure that you get a larger number of clients from other locations as well. This can help you widen your reach and increase the profitability of your practice.
Customized SEO for Dentists
In today’s competitive business space, making an impact is about being where your clients are, and that’s what dental SEO experts like us help you achieve. While our services are top of the line, you will find that we offer highly affordable SEO for dentists. This means you get the best outcome, without burning a hole in your pocket.
For any more information related to our SEO for dentists services Contact us At:
We live in a world that is increasingly being driven by the internet. Today, most people turn to the internet for all the information and services they need. This makes it crucial for every business to stay at the top of search results and this is where Dental SEO comes in.
Why Online Visibility Matters
SEO is never a set and forget strategy and requires constant monitoring, attention, and alterations in order to be in line with Google’s algorithms and the latest marketing trends. Market research indicates that almost 75% of internet users will conduct online searches for the medical services they need.
Almost 80% will make their final decision on the basis of the information they find online. The long and short of it is that your website is crucial to the overall success of your business, which is why it needs to rank well on search engines and needs a good dental SEO strategy.
SEO Strategies for Dental Practices
Since it has become imperative for patients to find your dental practice easily, it’s a good idea to hire the services of a well-established company like Dental Marketing Agency Los Angeles for all your Dental SEO and related needs. Some of the best strategies to follow include:
Make sure you feature on all online directories. Apart from this, you also need to ensure that the information displayed there is up-to-date and accurate. Consistent, accurate listings boost your online visibility and does wonders for your dental practice.
You need to make an effort to be where your clients are. Today, a large number of people use social media and this makes it necessary for you to maintain a presence on these platforms as well. Post interesting and optimized articles, images etc. as this will help boost your rankings.
Build a Blog
Adding a blog to your website is another way to boost your SEO rankings. Use relevant keywords in your blogs and provide good and valuable information to your readers.
In addition, keep your audiences engaged by posting videos which will help boost organic rankings. Make sure your website is mobile-friendly and that all the content in it is optimized well.
For any more information on the best Dental SEO strategies, feel free to Contact Us At:
Let’s face it. An online local search is the first and last digital stop before taking action in the real world. it connects valuable information such as location, services, and prices with something the consumer needs.
With so many web listings, dentists never have enough time to keep the listings up to date which makes Google, Yahoo, Bing, and other search engines very difficult to identify what kind of services you provide!
Fortunately, Dental SEO Marketing Los Angeles has a better way! Our technology helps you digitize and take control of your location information so your listings are always accurate, fresh, and rich. Whether you have one location or a hundred, our management technology makes it easy for you to enter an updated listing so customers always receive the correct information wherever and whenever they are searching!
Your information will be mapped across more than 50 search engine directories and applications, and over 200 citation listings!
Dental Marketing Agency Los Angeles allows your information to reach over 150 million customers that are searching for what you have to offer!
Contact us to get give your Dental Practice a Boost!
Without a solid marketing strategy, your dental practice is likely to lose out to the competition when it comes to attracting new patients. Dentistry can be highly competitive with several practices vying for business in the same location. Staying ahead of the field in the digital age calls for an effective online strategy to promote your dental office and generate new business.
The new year – a time for reflecting on the past and looking to the future – presents the ideal opportunity to review your online promotional activities and maybe incorporate a few ideas you’ve overlooked.
To help you with this, we’ve put together 12 easy dental marketing ideas to boost your new patient count in 2020.
1. Use Local Search Marketing to Target Potential Patients
Local search marketing is key to connect with potential patients looking online for a dental practice in your area.
It’s a form of search engine optimization (SEO) to ensure your online listings keep popping up for relevant local searches.
This entails ensuring your practice details – including name, address, and phone number – are accurate and consistent across important directories like Google My Business, which can have a big impact on your local search ranking.
If your dental website design has seen better days, potential patients are likely to look elsewhere, particularly if faced with a slow-loading site or one that’s difficult to navigate.
As well as putting off prospective patients, an unappealing website won’t do you any favors with search engines, either.
Measures to optimize your online platform for search engines, as well as new patients, include:
Creating a positive user experience.
Ensuring quality, relevant content.
Prioritizing content that offers particular value.
Making sure your site is mobile-friendly – Google will penalize you if it isn’t.
3. Build Quality Links
Link-building provides an effective means of reaching out to potential patients by telling search engines you have an awesome website.
A few high-quality links – rather than a bunch of spam-type links – will prove to search engines, like Google, that your dental website design in Los Angeles is relevant and high quality and deserves to be seen in a local search.
You could try:
Asking a local business to link to your site if you return the favor.
Getting a local news platform to run an article that links to your website if you have an upcoming special event or promotion.
4. Research Keywords
Keyword research – to pinpoint exactly which terms people are using to look for dental marketing services – can be crucial in your marketing strategy to boost your new patient count.
Various tools are available to help you do this, including Google AdWords Keyword Planner. You can also find relevant keywords for your dental office in the search recommendations when Google helps you complete a search
5. Use Your Keywords Effectively
Once you’ve found the right keywords, it’s time to take advantage of organic, free search engine optimization by inserting them into your website content. Your keywords need to occur naturally and in context, and you should avoid keyword-stuffing.
A specialist in keyword-based SEO can give your dental practice the gift that keeps on giving – by helping to establish and maintain a strong online presence that can play a major role in boosting your new patient count.
6. Manage Your Online Reputation
To increase your chances of generating new business, you need to know what your existing patients are saying about you and the effect it’s likely to have on your prospective new patients.
Online reviews of your dental office can reach out to far more potential patients than word of mouth and are vital in the trust-building process.
If you’re aware of online chatter relating to your practice, you can become part of the dialogue and take steps to fix any problems – the occasional negative review is unavoidable. You can set up Google Alerts for your practice so you know when new content is posted that refers to you.
Another way to counter negative reviews is to encourage your existing patients to post positive ones on review sites like Google, Facebook, and Yelp, and get them to leave their feedback on the testimonials page of your website. The best defense is a good offense!
7. Network with LinkedIn
Social platform LinkedIn can give you a cost-effective resource to expand your patient base by developing a consistent online presence that strengthens your reputation.
LinkedIn allows you to connect with potential patients as well as other small businesses – you can network on a personal level and increase awareness of your practice by creating a business page.
Regarded as the Facebook of the professional world, LinkedIn presents an opportunity for dental offices to attract new patients through a platform possibly underused or completely overlooked by your competitors in favor of more obvious social media marketing channels like Facebook.
Smart use of LinkedIn can:
Promote your practice.
Boost Google rankings.
Drive new patients to your website.
8. Draw up a Social Media Policy
In addition to using LinkedIn to your advantage, you also need an overall social media strategy to help you boost your new patient count in 2020.
Most of your prospective patients will be on Twitter, Facebook, or Instagram. These platforms tend to favor individuals over businesses, but you can still put your practice in the spotlight by paying for promotional posts.
At the very least, try to maintain a Facebook page with information about your practice, and update it regularly with fresh content.
9. Advertise on Facebook
Facebook attracts a huge volume of visitors and features finely tuned targeting technology that gives small local enterprises like dental offices the perfect opportunity to generate new business.
Facebook ads typically work on a pay-per-click (PPC) basis – you pay a small fee each time someone clicks on your advert.
They appear across a wide range of digital platforms, including smartphones, laptops, and tablets, as well as desktops, and they’re easily visible and clickable – giving your practice a powerful means of getting its message across.
Facebook is favored by many professional online marketing agencies for social media advertising because of the low cost of attracting new business.
However, without the skills of knowing how to target potential patients properly, you could end up losing money.
10. Get Involved in Oral Health Campaigns
There are many annual campaigns aimed at highlighting the importance of dental health, and they give you a platform to engage more with existing patients and the general community and reach out to new patients.
For example, if your practice offers orthodontic care, you can associate yourself with National Orthodontic Health Month in October.
You can link your practice with various national dental health awareness drives by:
Creating special blogs for your own website.
Offering feature articles to online local news outlets.
Video marketing can be a powerful tool to attract new patients and consolidate your practice’s status.
Informative video content can also appeal to prospective patients on an emotional level – giving you an advantage over dental practices that rely solely on the written word.
A custom dental office video allows potential patients to get a real feel of what sets your practice apart from others.
It also allows you to introduce yourself to new patients before actually seeing them, and you can give them a virtual guided tour of your practice.
Video content will make your website more dynamic, and you can reach a potentially wider audience through YouTube and your Google My Business listing.
12. Make Patient Registration Safe and Simple
Making it simple for new patients to join your dental practice is one of the easiest ways to generate new business while saving your office time and money.
With some practices, the registration process may deter potential patients because it’s too time-consuming or through concerns over security. A security-protected online registration form for new patients eliminates these issues.
Taking Your Dental Practice to a New Level
Each new patient is worth on average around $900 a year for your dental office.
A well-planned, integrated online dental marketing Los Angeles strategy can produce a steady stream of new patients by setting you apart from the competition.
We hope our 12 easy dental marketing ideas for increasing your new patient count help to take your practice to the next level in 2020.
Your website is often the first impression a potential patient has of your dental practice. An outdated website can lead them to think your dentist’s office doesn’t offer modern services or use the latest technology.
That’s why it’s important to continuously maintain your website and update it with the latest dental web design trends.
By update, we don’t mean a complete overhaul. We’re talking about updates that make your current site easier to use (for both you and patients), more informative for patients, and more integrated with your already existing dental processes.
Below we rounded up the top dental web design trends you can easily add to your existing website if you want to grow your practice and patient base.
Because it’s captivating. The right video content aimed at patients can swiftly move them from ‘I’m kinda-interested in being a patient’ to ‘I’m calling you now to schedule an appointment’.
Video can also improve your rankings in the search engines. With YouTube being the second largest search engine in the world, right behind Google, you have more opportunities to show up in the search results.
How does your website look on your smartphone? What about your iPad or Surface Pro?
If your website isn’t easy to use or navigate on your phone or tablet, then it’s also difficult for visitors to use as well. About 70% of searches are performed on a mobile device, making mobile web design in los angeles a necessity.
Due to the large amounts of mobile search traffic, Google also favors mobile-friendly websites over non-mobile websites. In 2018, Google introduced its Mobile-First Index, where the mobile version of a website is the first thing Google looks at when indexing websites.
The bottom line, if your site isn’t mobile-friendly yet, it’s time to make the upgrade. Not sure if your site is responsive? You can test it here.
3. A Secure Website is a Happy Website
Website security is important for protecting sensitive data on your website. And while you might not think your dental website needs protection, your website visitors and patients do … especially if you want them to fill out patient forms on your website.
Sensitive data includes PII, personally identifiable information. According to STIP, PII is information about someone that can be used to personally identify or trace their identity.
This is crucial to understand because protecting your patient’s identity and medical history falls under HIPAA regulations. (PII is similar to PHI, protected health information.)
So how do you protect your patient’s data and your website? By adding an SSL certificate.
4. Hey Google, What Dentists Are Near Me?
About half of all users will search using their voice by 2022. That’s only a year away!
According to a 2018 BrightLocal study, they found that:
58% of voice assistant owners have used voice search to find local business information during the last year;
48% of voice search users look for local businesses daily, that means you, local dentist!
27% of visitors check out the website of a local business after conducting a voice search;
51% of adults conduct a minimum of one voice search a day.
It’s up to you (and your dental SEO), to determine how Google, Alexa, or Siri respond so it’s time to better optimize your dental website.
Boost Your Rankings with These Dental Web Design Trends
Patients won’t be able to find you if you don’t rank well in the search results. Boost your Dental SEO and rankings by implementing a few of these trends to get new patients and grow your practice.
Ready to take your Dental Practice to the Next Level?
A dental website does a lot of things. If you’re starting a new dental practice or redesigning your Dental website, there are a few features you need to have that will allow your website to do all of this, and more.
A dental website does a lot of things. It allows patients to schedule appointments, accepts new patient forms, and educates readers about dental health. If you’re starting a new dental practice or redesigning your website, there are a few features you need to have that will allow your website to do all of this, and more.
As dental marketing experts, we know what it takes to make a great dental practice website. Here are our 10 must-have features:
HIPAA compliance is a major concern for healthcare providers, including dentists. This is especially important if you will have online forms or online payment options. Keeping protected health information (PHI), and demographic information that can identify a health care patient, secure is more than just good practice, it’s legally required.
What does it mean for a website to be HIPAA compliant? It means that any information transmitted via your website is encrypted and secure. One way to do this is with an SSL certificate. We highly recommend SSL certificates for all websites but especially for healthcare providers like dentists. A security measure like an SSL certificate protects your patients and your practice. Imagine what would happen if a patient’s information was stolen because of lax security on your dental practice’s website. (We know, you probably don’t want to think about it!)
2. Pages for Each Treatment/Service
You know what services you provide, but prospective patients don’t. In addition, having a properly optimized page for each service gives you an SEO advantage. If someone searches “root canal in (your area)”, that page has a chance at showing up in search results. The more people that find you via search results, the more patients you’re likely to get without having to spend money on ads. That’s a win-win!
3. Location Pages for Multi-Location Practices
Similar to having pages for each treatment you provide, you’ll want to create pages for each location you have.
For instance, a dentist in Raleigh may also have a location in nearby Cary and Garner. While their website may be optimized for Raleigh, they should also have pages for Cary and Garner. This increases the chances that prospective patients in these cities will be able to find them when they search for local dentists.
4. Dentist Bios
Having bios for each dentist at your practice goes a long way in establishing trust and credibility before patients even pick up the phone or walk through your door. When patients know who will examine their teeth or treat them, they’ll feel more at ease trusting you with something as important as their oral health.
In your dentist bios, be sure to include your education, how long you have been practicing, and any professional associations you belong to. Laying your credentials out can remove any hesitation.
5. Procedure Explanation Videos
Procedure explanation videos are exactly what they sound like: videos that explain procedures. These are perfect to put on your individual treatment pages and can ease the mind of someone who is unsure of what a certain procedure entails. Having the dentist themselves explain everything from root canals to simple cleanings and exams is just one more way to establish trust and prove your expertise.
6. Online Reviews
We’ve discussed a few dental website features that help establish trust, but this is arguably the most effective. Why? Let’s look at some statistics about online reviews:
72% of people won’t take action until they read reviews
15% of users don’t trust businesses that don’t have reviews
57.5% of all reviews worldwide are on Google
Sure, people could read your reviews on Yelp or Google, but what if they don’t visit those profiles? They might never know about the amazing feedback you have! Adding them to your website increases the chances that prospective patients will see them. And since most people trust online reviews as much as they trust a recommendation from someone they know personally, making it easy to find your reviews can be a boon to your practice. Most dental practice management software programs give you the ability to automate review requests, but if you have trouble getting reviews, check out these five tips to get more reviews for your dental practice!
7. Online Scheduling
Patients, both prospective and existing, want to book appointments online. More than that, most of them probably expect it. Your Dental website works for you 24/7 and adding an online scheduling feature allows you to book appointments around the clock.
Patients will appreciate the convenience and your staff will appreciate fewer phone calls!
8. New Patient Forms
Another convenience feature is online new patient forms. Ideally, a new patient will be able to fill out and submit the forms online. PDF forms that can be printed and filled out are better than nothing but aim for digital forms.
Be sure that these forms are tied to your dental practice management tool. Having a file for a new patient automatically created when they submit their forms online will save your team time and streamline operations.
9. Before and After Galleries
Few things are more powerful than before and after photos. Having before and after photo galleries on your website shows the results of your treatment and allows people to envision themselves getting those same results. (Always get your patients’ written consent to use their photos this way.)
10. Lead Generation Forms & Lead Management
For dental practices, lead generation forms are the contact and appointment request forms on your website. These make it easy for new and existing patients to schedule their next appointment or contact you with a question at any time.
Keeping the submissions from these forms organized is key. What good is an appointment request if it falls through the cracks and never gets scheduled? Creating your forms with a CRM tool like HubSpot ensures no message goes unread again and allows you to manage messages and leads in real-time.
11. Call Tracking
Call tracking allows you to see exactly where incoming calls to your practice are coming from. This helps you understand the ROI of your marketing campaigns so you can do more of what works. There are several call tracking tools available, but CallRail is our favorite.
Setting up call tracking on your website is quick, but it requires a bit of technical know-how. If you’re uncomfortable adding a JavaScript snippet to your site, your developer can add it.
12. Social Media Icons in the Footer
This is a small addition that can make a big difference in your social media following. Putting social media icons in the footer of your website makes it easy for patients to find and follow you on their favorite platform.
Whether you’re a start-up business establishing your brand or a large corporation looking to maintain your competitive edge, Athenix has the expertise to transform your digital footprint, enhance your conversions, and grow your business.
Our proven, full-scale marketing campaigns include hyper-targeted advertising, SEO, patient recall, email marketing, conversion tracking, and more metrics than you’ll know what to do with.
Marketing strategy is all about initiative. Helping you develop successful strategies with creative intention is what Athenix does best. Staying ahead of the ever-moving line that connects your practice with your ideal patient, means not only finding opportunities but creating them.
We’re ready to work with you to design innovative tools and strategic campaigns that will create awareness with your prospective patients, strengthen relationships with your existing patients, and grow your referral base. We’re ready to fill your chairs and ensure your practice thrives.
For years, we have been helping dental practices grow and prosper. As dental marketing specialists, we will help you define your brand to set you apart from your local competition, build your brand through our strategic marketing tools, and grow your practice into a thriving business. And we help you do all of this on budget.
STARTUP MARKETING
The importance of creating a proper Dental Marketing Agency program can mean the success or failure of a new practice so we invest our resources in building the strongest foundation possible for your marketing
CUSTOM BRANDING
Give your practice a distinct, memorable brand that will convey quality, credibility, and customer service at every point of contact.
“Cosmetic surgery and plastic surgeon have become the two most in-demand surgical procedures. Thousands of people around the world select either one of two to upgrade their physical characteristics. On other hand, competition among practitioners has increased to the next level. The traditional marketing practices are falling short in front of modern world demands. Today, to put your plastic surgeon practice in front of prospective patients you need a rock-solid Plastic Surgeon Marketing Los Angeles
Cosmetic Surgery Leads
If you are looking for an answer to one vital question that plays a key role in marketing strategy then read on. No, this guide won’t automatically bring your leads to your doorstep on its own, but here you can learn how to do it. Keep reading and find out actionable tips to sharpen your cosmetic surgery business plan.
List of tips/topics covered here: –
Branding
Brand Website
Landing Page
Blogs
Social Media Marketing
Email Marketing
Online/Offline Advertising
Reviews
Events/Programs
Budgeting
There are a variety of factors that govern the success and failure of a strategy. One strategy can be good for one brand but might not work at all for another brand. Will prospective patients choose your practice? Yes! They will if you are reaching out to them consistently and implement a marketing plan without making mistakes. Using a well-integrated approach, you can easily increase the volume of your social connection, credibility, and stay in front of the competition. As a good medical practitioner, you owe this one to yourself.
Let’s discuss a few points…
Branding
It’s all about you as a plastic surgeon Marketing and practitioner. Today it’s essentially more than ever to place your brand in the correct market. Branding gives you instant recognition and reputation. Keeping your brand details specific can help prospective patients to gain a better awareness of it. One primary key to branding is ‘Brand Message’. Effective messaging can appeal to your prospects emotionally. It is critical to have a balanced message. While making a brand message avoid using ‘negative words’, such as bad, terror, exploit, etc. And, also never make a promise you cannot keep up. It’s better to have prospective patients with realistic expectations instead of imaginary ones. Use an assertive tone and conversational language.
Language is just one aspect of branding. Another key is brand visuals which create branding impressions. Again, your goal should be to make it more relatable. Impressive brand visuals grab prospective patients’ attention and encourage them to seek better options only. Blogging offers comprehensive marketing benefits for any Los Angeles Plastic Surgeon Marketing practice. . The trend today is different; now anyone can take advantage of it. In order to generate cosmetic surgery leads you to need impressive brand visuals.
Brand Websites
This is your biggest plastic Surgeon Marketing asset. For your prospective patients, your website is similar to a storefront. The cosmetic surgery business is different. Prospective clients do not casually drop by to an office/website and browse options like the way they shop for clothes. Prospective clients often research online and will they stay on your website? Well, that depends on a variety of factors, such as website loading speed, first impression, etc.
Currently, it is essential to have a responsive website. Different visitors prefer online websites to collect information and do research. By having an online website, you can easily capture the interest of prospective customers. Also, a website is useful when it comes to educating patients about their options. Prospect patients looking for medical information about surgical and non-surgical procedures can get it using your website. Needless to mention, a better-designed website and responsive layout are necessary.
Key points
Website Design: It takes around 3 seconds to judge a website by its design. Your websites need to be optimized to capture patient attention. A cosmetic surgery marketing agency can help you drive traffic to your website. You will need a proper SEO (search engine optimization) team to make sure that your website stays on top of SERPS (Google ranking). Remember, only a very small number of individuals check out the second page of Google. The more your website is optimized and enhanced, it will take less time to load and you can gain more prospective customers.
Website Content: Depending on your content marketing strategy, you can allow prospective patients to research a full range of services and prices. Or, you can use gated content and show what is only required. Millions of surgeons often make mistakes of choosing ungated content and display everything on one page. It is highly recommended to avoid extremely long web-pages.
Wrapping Up
Your cosmetic surgery business needs a strong, up-to-date responsive website. It should be built of high-quality visual and content. Marketing for Plastic Surgeon Using rock-solid backend code and good SEO can help you double or triple your traffic. You can also use social media to make your brand more interactive.
Plastic Surgeons Marketing Agency Los Angeles 